One of the great things about my job is that there really isn’t a “typical day”. While my manager and I have a few “specialties” — Digital Products (apps, web, mobile), College Sports, X Games, etc — new projects come by our desks every day.
Over the past few months, some of the things that we’ve been working on have included projects around the Bowl Championship Series, our new ‘TV Everywhere’ app – WatchESPN, and how the latest slate of ESPN Films (Catching Hell, The Real Rocky, etc) was received. We also are working all the time on taking a deeper look at some of our core TV shows, and making sure that fans are enjoying the experience, and what we can do to enhance it — what works, what doesn’t, etc.
We lean on our research-mates for a lot of usage data, and wield a stable of our own that we apply to all of these causes. But, the focal point of what we provide is to try and take all of this data and construct a story, an opinion, or a strategy, around what fans are telling us, showing us, or demonstrating by their behavior. And, it’s our goal to make these presentations less bar chart heavy, and more “user friendly”. In one of our decks, it’s not out of the question to see the Jackson 5, a shout out to Shawshank Redemption or Star Wars, or some great montage video from some of our ethnographic work.
We’re trying to break away from the reliance on PowerPoint that seems to plague every industry, but it’s a difficult task. If you have any interest in graphic design, I would absolutely encourage you to pursue it. Info-graphics are something that we look at all the time, and try to model some of our work after. To us, it’s of the utmost importance to make the information digestible, understandable, and applicable. After all, if you’re going to work 3-4 months on a project, you want it to be useful to maximum amount of people around the company! The ultimate payoff for us? We’ve had some of our work used on air by Mike and Mike in the Morning, The Herd with Colin Cowherd, Outside the Lines, etc. I’m posting a link below that was done by our Audience Research group. It’s a great example of taking a complicated subject – Nielsen Ratings – and giving it a unique and interesting twist.